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EVEN HOTELS
KEEP YOUR GOOD THING GOING

When challenged to launch EVEN, IHG’s new wellness hotel concept for business travelers, we quickly realized we needed to do more than build awareness...we needed to create a category.​ Instead of using a nebulous concept to get more heads in beds, defined EVEN’s well-minded amenities by their real benefit: the ability to maintain your routine, so you can be at your best when you travel. From this insight, we created an branding concept with a key message we knew would resonate: “Keep Your Good Thing Going.”

+47.9% in Aided Awareness

+66.7% in Brand Favorability
+95.2% in Consideration Intent

 +120% in Differentiation Perceptual Metrics

CREDITS

Simon Candy, Executive Creative Director

Lexi Corn, Creative Director

Becca Zavorski , Copywriter

Tom Durante, Art Director

Teresa Hasala, Designer

Patrick Worley, Designer

Michael Keenan, Editor

Christine Presto, Agency Producer

Alberto Oviedo, Photographer

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