EVEN HOTELS
KEEP YOUR GOOD THING GOING
When challenged to launch EVEN, IHG’s new wellness hotel concept for business travelers, we quickly realized we needed to do more than build awareness...we needed to create a category.​ Instead of using a nebulous concept to get more heads in beds, defined EVEN’s well-minded amenities by their real benefit: the ability to maintain your routine, so you can be at your best when you travel. From this insight, we created an branding concept with a key message we knew would resonate: “Keep Your Good Thing Going.”
+47.9% in Aided Awareness
+66.7% in Brand Favorability
+95.2% in Consideration Intent
 +120% in Differentiation Perceptual Metrics
CREDITS
Simon Candy, Executive Creative Director
Lexi Corn, Creative Director
Becca Zavorski , Copywriter
Tom Durante, Art Director
Teresa Hasala, Designer
Patrick Worley, Designer
Michael Keenan, Editor
Christine Presto, Agency Producer
Alberto Oviedo, Photographer

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