LE XI CORN

When challenged to launch EVEN, IHG’s new wellness hotel concept for business travelers, we quickly realized we needed to do more than build awareness...we needed to create a category.​ Instead of using a nebulous concept to get more heads in beds, defined EVEN’s well-minded amenities by their real benefit: the ability to maintain your routine, so you can be at your best when you travel. From this insight, we created an branding concept with a key message we knew would resonate: “Keep Your Good Thing Going.”