To celebrate the 20th anniversary Allen Iverson's rookie season, and the debut of his signature shoe, Reebok was set to release 20 distinct Question Mid sneakers over the course of a single year, each representing a different era or memorable moment from Iverson's notorious career. Paying homage to AI's streetball style, we collaborated with a number of street artists to create original artwork that, when combined with narrative, articulated the story behind each colorway. The result was a flexible campaign that could translate across channels, accommodate for 20 different shoe releases, and still be singularly ownable to the iconic basketball player.