After developing the new brand positioning for Czarnowski Collective - "We Wonder" - we needed a way to introduce this brand-defining concept to clients and prospects. The output has to be compelling enough to perpetuate a sale, and yet useful enough that recipients would hold on to it long after the scope was signed. This was the driving though behind 50 Ways We Wonder - a collection of thoughtful prompts designed to get readers thinking about their brand in brand-new ways - giving them a taste of what we do for our clients each and every day.  
The content manifested in the form of a pocket-sized Perfect Bound booklet, along with a set of brainstorming cards, packaged in a magnetic flip box with a linen finish.