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DIDAS
A
SWIM 2023
adidas was set to release its most inclusive swimwear collection in history. One that would embrace all body types - even those currently in transition. The Iris team worked to develop a messaging and visual strategy that could be used to tell this story of bringing every body back to the water across print, digital, social and retail assets. 
REDITS
C
Simon Candy, Executive Creative Director
Lexi Corn, Creative Director
Kendra Little, Art Director
David Villa, Senior Designer
Chris Buda, Agency Producer
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