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SWIM 2023
adidas was set to release its most inclusive swimwear collection in history. One that would embrace all body types - even those currently in transition. The Iris team worked to develop a messaging and visual strategy that could be used to tell this story of bringing every body back to the water across print, digital, social and retail assets. 
Simon Candy, Executive Creative Director
Lexi Corn, Creative Director
Kendra Little, Art Director
David Villa, Senior Designer
Chris Buda, Agency Producer
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