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Ram Trucks
COMMON GROUND
As the truck brand found on the most farms and ranches across the country, Ram knows a thing or two about our land and the people who work it. For Ram's big Thanksgiving Day TV spot, we chose to show the connection between the people gathered around the table, and the land that yields the food upon it, reminding all Americans that, despite our greatest differences, we belong to the land and to each other.
AWARDS
2018 American Advertising Awards // Gold - Television
2018 American Advertising Awards // Gold - Art Direction
2018 American Advertising Awards // Silver - Copywriting
CREDITS
Simon Candy, Executive Creative Director
Lexi Corn, Creative Director
Becca Zavorski, Copywriter
Thomas Durante, Art Director
Michael Keenan, Editor
Teresa Hasala, Designer
Company 3, Edit, Color, Sound Design + Flame Artistry
Some imagery provided by Daily Overview, satellite imagery ©DigitalGlobe.
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