Get out of Line
Our challenge was to introduce the world to a new service that compliments TSA Pre Check: CLEAR. We built the brand look and feel around benefit-driven messages and a simple, minimalist visual language to create clarity around a single notion: CLEAR lets you skip the line and get on your way faster than ever. 
Kat Downend, Creative Director
Lexi Corn, Copywriter
Ryan Paladino, Art Director
Chai Hsu, Art Director
Drew Smoot, Motion Graphics