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Get out of Line

Our challenge was to introduce the world to a new service that compliments TSA Pre Check: CLEAR.

We built the brand look and feel around benefit-driven messages and a simple, minimalist visual language to create clarity around a single notion: CLEAR lets you skip the line and get on your way faster than ever. 


Kat Downend, Creative Director
Lexi Corn, Copywriter

Ryan Paladino, Art Director

Chai Hsu, Art Director

Drew Smoot, Motion Graphics