Reebok JJ I
HUNT GREATNESS
When Reebok teamed up with Houston Texans defensive end JJ Watt to design his first training sneaker, the
JJ I, Iris was tasked with developing a campaign to promote the new shoe, aligning with JJ’s Hunt Greatness platform and Reebok’s Be More Human brand message.​ We proposed balancing these messages through a phased approach to TV, digital, OOH and print, along with retail activations at Academy Sports & Outdoors.
RESULTS
8.9 million video views (50% organic)
The highest CTR to date from video to Reebok.com
A complete online sell-out within 24 hours of the shoe's release
CREDITS
Simon Candy, Creative Director
Lexi Corn, ACD + Copywriter
Santi Saucedo, Art Director
Kellie Dickinson, Copywriter
Laura Davis, Agency Producer
Teresa Hasala, Designer
Patrick Worley, Designer