LE XI CORN

When Reebok teamed up with Houston Texans defensive end JJ Watt to design his first training sneaker, the JJ I, Iris was tasked with developing a campaign to promote the new shoe, aligning with JJ’s Hunt Greatness platform and Reebok’s Be More Human brand message.​ We proposed balancing these messages through a phased approach to TV, digital, OOH and print, along with retail activations at Academy Sports & Outdoors.