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EEBOK
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HUNT GREATNESS X JJ WATT
When Reebok teamed up with Houston Texans defensive end JJ Watt to design his first training sneaker, the JJ I, Iris was tasked with developing a campaign to promote the new shoe, aligning with JJ’s Hunt Greatness platform and Reebok’s Be More Human brand message.​ We proposed balancing these messages through a phased approach to TV, digital, OOH and print, along with retail activations at Academy Sports & Outdoors.
ESULTS