Hunt Greatness | mostlexcellent

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LEXI CORN

creative director

Reebok JJ I

HUNT GREATNESS

When Reebok teamed up with Houston Texans defensive end JJ Watt to design his first training sneaker, the
JJ I, Iris was tasked with developing a campaign to promote the new shoe, aligning with JJ’s Hunt Greatness platform and Reebok’s Be More Human brand message. We proposed balancing these messages through a phased approach to TV, digital, OOH and print, along with retail activations at Academy Sports & Outdoors.

RESULTS

8.9 million video views (50% organic)

The highest CTR to date from video to Reebok.com

A complete online sell-out within 24 hours of the shoe's release

CREDITS

Simon Candy, Creative Director

Lexi Corn, ACD + Copywriter

Santi Saucedo, Art Director

Kellie Dickinson, Copywriter

Laura Davis, Agency Producer

Teresa Hasala, Designer

Patrick Worley, Designer

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