Reebok JJ I
HUNt greatness
When Reebok teamed up with Houston Texans defensive end JJ Watt to design his first training sneaker, the JJ I, Iris was tasked with developing a campaign to promote the new shoe, aligning with JJ’s Hunt Greatness platform and Reebok’s Be More Human brand message.​We proposed balancing these messages through a phased approach to TV, online, retail and print buys, along with retail activations at select Academy Sports & Outdoors.
8.9 million video views (50% organic)
The highest CTR to date from video to
A complete online sell-out within 24 hours of the shoe's release
Simon Candy, Creative Director
Lexi Corn, ACD + Copywriter
Santi Saucedo, Art Director
Kellie Dickinson, Copywriter
Laura Davis, Agency Producer
Teresa Hasala, Designer
Patrick Worley, Designer