Reebok JJ II
Every great story has a sequel, and JJ Watt's is no different. After a difficult season that ended in injury, JJ's return was marked by a new set of JJ trainer colorways, and we were challenged with articulating this story through a conceptual photoshoot that would then be translated into retail, digital and social graphics. In addition, we got the opportunity to shoot all three of the Watt brothers to help promote the Reebok Hydrorush - a training sneaker available exclusively at Kohl's and TJ Maxx.
Lexi Corn, Creative Director + Copywriter
Santi Saucedo, Associate Creative Director
Ryan Paladino, Art Director
Laura Davis, Agency Producer