Reebok JJ II

THE COMEBACK

Every great story has a sequel, and JJ Watt's is no different. After a difficult season that ended in injury, JJ's return was marked by a new set of JJ trainer colorways, and we were challenged with articulating this story through a conceptual photoshoot that would then be translated into retail, digital and social graphics. In addition, we got the opportunity to shoot all three of the Watt brothers to help promote the Reebok Hydrorush - a training sneaker available exclusively at Kohl's and TJ Maxx.