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AMBORGHINI
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HURACAN LAUNCH
When you can afford anything in the world, how do you choose what to buy? That was the key question to answer when developing Lamborghini's positioning of "Category of One." With that central theme to guide our creative, Iris persisted as Lamborghini's North American agency of record since 2014, a tenure that included launching a new member of the Lamborghini fleet: the Huracan.
REDITS
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Simon Candy, Creative Director
Lexi Corn, ACD + Copywriter
Santi Saucedo, Art Director
Becca Zavorski, Copywriter
Patrick Worley, Designer
Teresa Hasala, Designer
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