Candace "The Ace" Parker had one hell of a 2022. After returning from maternity leave, she led her team to the WNBA championship, and then became adidas basketball's newest poster girl. These monumental moments served as inspiration when Parker was co-designing the colorways for her adidas footwear collection, giving each shoe a unique story that would give young hoopers a look into the life of their hero. Iris was tasked with bringing the inspiration behind the shoe into the spotlight - a challenge we conquered through clever messaging strategy, photography and animated illustrative elements that appeared across our campaign.