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University of Texas at Austin
Our challenge was to educate the country on why top students, alumni and benefactors should choose to attend or donate to UT– without banking on a bowl win. We crafted the concept, visuals and copy for a national campaign that would reposition UT as an academic powerhouse, using an iconic symbol that has represented on-campus success since 1937: the UT Tower.
Simon Candy, Executive Creative Director
Lexi Corn, Creative Director
Becca Zavorski, Copywriter
Tom Durante, Art Director
Laura Davis, Agency Producer
University of Texas at Austin - Light the Tower
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