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UNIVERSITY OF TEXAS AT AUSTIN
WE LIGHT THE TOWER
Our challenge was to educate the country on why top students, alumni and benefactors should choose to attend or donate to UT– without banking on a bowl win. We crafted the concept, visuals and copy for a national campaign that would reposition UT as an academic powerhouse, using an iconic symbol that has represented on-campus success since 1937: the UT Tower.
CREDITS
Simon Candy, Executive Creative Director
Lexi Corn, Creative Director
Becca Zavorski, Copywriter
Tom Durante, Art Director
Laura Davis, Agency Producer